course description
"good design, like good storytelling, brings ideas to life."
– ellen lupton, senior curator, cooper hewitt smithsonian design museum
It is no wonder design has become more important to strategic communication and business than ever before. It’s a vehicle by which brands can express themselves across an increasingly complex ecosystem of spaces. It’s a mind-set to solve complex business challenges. And it is the means by which companies build emotional connections and stay on the leading edge of change.
In today’s always-on world, consumers are confronted daily with an overload of information. Most businesses are already using design to help consumers make sense of this chaotic landscape with intuitive interfaces, simplified messages and streamlined experiences. Yet simplification alone is not enough. Design must create space for joy and seduction.
While the traditional mission of design was to ensure a consistent presentation of the brand, design’s role has changed. A digital revolution, dramatically expanding set of touch points, shorter attention spans and shrinking life cycles all lead to a heightened need to break through with increased vitality and dimension.
Design is to business what evolution is to nature: it enables brands to change and survive. It is becoming less a visual strategy than a means of facilitating continuous dialogue and building emotional connections in a complex world. And with it, opening up infinite opportunities for businesses. The best design today embraces this new reality. It creates experiences steeped in the business strategy. It celebrates the new and the unexpected. And it adapts to maintain relevance and vitality in a time where change is the only constant.
Over the last two decades, business and media industries have begun asking new hires to have an understanding of the design process and to be capable of producing and evaluating design.
In this applied course you will learn about the increased economic imperative of design as you gain hands-on experience studying and creating designs intended for specific audiences in a diverse society.
In today’s always-on world, consumers are confronted daily with an overload of information. Most businesses are already using design to help consumers make sense of this chaotic landscape with intuitive interfaces, simplified messages and streamlined experiences. Yet simplification alone is not enough. Design must create space for joy and seduction.
While the traditional mission of design was to ensure a consistent presentation of the brand, design’s role has changed. A digital revolution, dramatically expanding set of touch points, shorter attention spans and shrinking life cycles all lead to a heightened need to break through with increased vitality and dimension.
Design is to business what evolution is to nature: it enables brands to change and survive. It is becoming less a visual strategy than a means of facilitating continuous dialogue and building emotional connections in a complex world. And with it, opening up infinite opportunities for businesses. The best design today embraces this new reality. It creates experiences steeped in the business strategy. It celebrates the new and the unexpected. And it adapts to maintain relevance and vitality in a time where change is the only constant.
Over the last two decades, business and media industries have begun asking new hires to have an understanding of the design process and to be capable of producing and evaluating design.
In this applied course you will learn about the increased economic imperative of design as you gain hands-on experience studying and creating designs intended for specific audiences in a diverse society.